Radio Pembrokeshire was founded by Keri Jones and Stephen Cole as Haven FM, an RSL (Restricted Service Licence) station which carried out a 30-day trial broadcast to the Pembroke, Pembroke Dock and Neyland areas during the summer of 1999. Based at a small studio at Bethany Chapel, the station returned for a further trial period in November and December 1999 – and encouraged listeners to lobby the Radio Authority to licence a permanent local radio station.
Two further RSL broadcasts took place in 2000 – by the end of the year, Haven FM launched its bid to secure a countywide licence for the whole of Pembrokeshire. Two further groups, More FM and Real Radio, also applied for the licence. In November 2001, Haven FM was awarded an eight-year licence.
The station was renamed Radio Pembrokeshire following a pre-launch competition to find a new station name. Originally intended to broadcast from studios in Haverfordwest, a lack of suitable premises led to the station setting up studios at the Old School Estate in Narberth, around nine miles to the east of Haverfordwest and near the border with neighbouring Carmarthenshire.
Radio Pembrokeshire began broadcasting on Sunday 14 July 2002, broadcasting on 102.5 FM from the Haverfordwest transmitter near Woodstock with low power relay stations in Fishguard and Tenby, broadcasting on 107.5 FM.
Nearly two years after the launch of Radio Pembrokeshire, the station’s Narberth studios became home to a second local station, Radio Carmarthenshire, followed in March 2010 by Radio Ceredigion. In August 2006, the station was sold to Town and Country Broadcasting (now Nation Broadcasting).
Radio Pembrokeshire Launch 14/07/2002